Online TV will be like TiVo because the viewer will be able to record programming and will have the ability to pause live action, fast-forward and rewind. If a subscriber can set it up so that they receive incoming e-mail and instant messages over the television. Their caller0ID can be displayed on the television too. The viewer will be able to watch Online TV as picture in picture, so they can surf the Internet or watch another channel while still watching the original programming in the small picture in picture on screen.
The possibilities of what web TV can offer subscribers are endless. If a subscriber is running late, with a cell phone or PDA he can call his I.P TV and tell it to record the baseball game that he won't be home to see. If your are watching a cooking show, the viewer can dash off an email to the chef. Subscribers will be able to order the clothing that their favorite actors are wearing on TV, and all from the comfort of their living room sofa or recliner.
Web TV is currently in the testing phase in the United States. There are some kinks that need to be worked out as to how the delivery system works. To be a successful product, the broadband infrastructure must be in place to meet the demands of the subscriber. If a television show breaks up during transmission because the pipeline isn't large enough to accept all of the data that needs to get through, the subscribers are not going to keep paying for the service.
European telephone and internet companies are offering IPTV subscriptions now, and the subscriber rate is rising. It is estimates that there will be over 50,000,000 households subscribing to IPTV by the year 2010. Will you be one of them?
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